Michael Patterson, a strategic marketer based in the land of 10,000 lakes
Michael Patterson, a strategic marketer based in the land of 10,000 lakes
Michael Patterson, a strategic marketer based in the land of 10,000 lakes
Michael Patterson, a strategic marketer based in the land of 10,000 lakes
Michael Patterson, a strategic marketer based in the land of 10,000 lakes
Though I was born in Minnesota, I spent the 20 years leading up to the pandemic living in downtown Chicago. However, I'm back in the land of wild-rice, duck duck grey duck, and Prince.
Though I was born in Minnesota, I spent the 20 years leading up to the pandemic living in downtown Chicago. However, I'm back in the land of wild-rice, duck duck grey duck, and Prince.
Though I was born in Minnesota, I spent the 20 years leading up to the pandemic living in downtown Chicago. However, I'm back in the land of wild-rice, duck duck grey duck, and Prince.
Though I was born in Minnesota, I spent the 20 years leading up to the pandemic living in downtown Chicago. However, I'm back in the land of wild-rice, duck duck grey duck, and Prince.
Though I was born in Minnesota, I spent the 20 years leading up to the pandemic living in downtown Chicago. However, I'm back in the land of wild-rice, duck duck grey duck, and Prince.
You can find my more professional information on my resume, so this page is dedicated to telling you more about me on a personal level. Read on to learn more about my personal values, unique abilities, hobbies, passion projects, and what gets me excited!
You can find my more professional information on my resume, so this page is dedicated to telling you more about me on a personal level. Read on to learn more about my personal values, unique abilities, hobbies, passion projects, and what gets me excited!
You can find my more professional information on my resume, so this page is dedicated to telling you more about me on a personal level. Read on to learn more about my personal values, unique abilities, hobbies, passion projects, and what gets me excited!
You can find my more professional information on my resume, so this page is dedicated to telling you more about me on a personal level. Read on to learn more about my personal values, unique abilities, hobbies, passion projects, and what gets me excited!
You can find my more professional information on my resume, so this page is dedicated to telling you more about me on a personal level. Read on to learn more about my personal values, unique abilities, hobbies, passion projects, and what gets me excited!
My recent experience
March 2022 – Present
Senior Manager of Website Strategy
Sprout Social
Increased traffic 147% and closed-won deals by 67% from existing content by reformatting the blog into a hub and spoke model.
Grew traffic 46.35% developing a content format that allows all teams to collaborate on a single piece of content.
Improved site-wide conversion rates 56% by prioritizing a backlog of AB tests and implementing the most impactful experiments.
Proposed, researched, and worked with executive team on the acquisition of new blogs to scalably increase organic search traffic.
Launched localized website experiences that increased traffic from targeted regions by 40%.
October 2020 – July 2021
Website Strategy Lead
Sprout Social
Created and maintained a company-wide strategic website roadmap with efforts that increased traffic 84%.
Built a new way for prospects to enter the funnel, increasing trial conversion rates by 35% and revenue per visitor by 15%.
Proposed, researched, and worked with executive team on the acquisition of new blogs to scalably increase organic search traffic.
Launched localized website experiences in French, Italian and German which increased traffic from targeted regions by 40%.
Created more free tools as a means of driving visitors, similar to when I led a team to create the free tool Landscape.
April 2019 – August 2020
Digital Demand Generation Lead
Sprout Social
Worked with the Sales team to launch website chat, a channel that has since become the 4th highest source of inbound revenue.
Conducted a deep funnel audit to identify gaps in our funnel and built email nurture campaigns with Conversion Copywriting.
Created new demand gen campaigns to hit lead generation targets, including joint eBooks, webinars, and guest posts.
Ran a co-marketing campaign driving 26,000 new leads, the most successful co-marketing initiative in company history.
More About Me than I Ever Knew
More About Me than I Ever Knew
I use an amazing app called Dimensional to learn more about myself. By answering a series of the most popular personality tests, you're given insights into yourself that synthesize who you are as a person (and I think to great success). Below are some of the key characteristics they've identified for me.
I use an amazing app called Dimensional to learn more about myself. By answering a series of the most popular personality tests, you're given insights into yourself that synthesize who you are as a person (and I think to great success). Below are some of the key characteristics they've identified for me.
My Personal Values
My Personal Values
My Personal Values
My Personal Values
Silliness
Silliness
Silliness
Silliness
Silliness
Silliness
Silliness
Silliness
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Silliness is still a strange concept to me for a value, but it rings true to me. I love making people laugh (whether or not I am good on that is up in the air) but I also love bringing an air of levity into situations that call for it. Life is too short to not be able to take a step back from time to time and embrace your inner child. Especially if it can make someone smile or brighten someones day.
Silliness is still a strange concept to me for a value, but it rings true to me. I love making people laugh (whether or not I am good on that is up in the air) but I also love bringing an air of levity into situations that call for it. Life is too short to not be able to take a step back from time to time and embrace your inner child. Especially if it can make someone smile or brighten someones day.
Silliness is still a strange concept to me for a value, but it rings true to me. I love making people laugh (whether or not I am good on that is up in the air) but I also love bringing an air of levity into situations that call for it. Life is too short to not be able to take a step back from time to time and embrace your inner child. Especially if it can make someone smile or brighten someones day.
Silliness is still a strange concept to me for a value, but it rings true to me. I love making people laugh (whether or not I am good on that is up in the air) but I also love bringing an air of levity into situations that call for it. Life is too short to not be able to take a step back from time to time and embrace your inner child. Especially if it can make someone smile or brighten someones day.
Innovation
Innovation
Innovation
Innovation
Innovation
Innovation
Innovation
Innovation
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When you combine curiosity with creativity you can really understand what products, ideas, tools, software, etc… don't exist that should. I absolutely love building new things I believe will sate the needs of individuals. Be it a free tool, an educational resource, or complete software solution, I could spend the rest of my life coming up with innovative ideas for others and be completely happy.
When you combine curiosity with creativity you can really understand what products, ideas, tools, software, etc… don't exist that should. I absolutely love building new things I believe will sate the needs of individuals. Be it a free tool, an educational resource, or complete software solution, I could spend the rest of my life coming up with innovative ideas for others and be completely happy.
When you combine curiosity with creativity you can really understand what products, ideas, tools, software, etc… don't exist that should. I absolutely love building new things I believe will sate the needs of individuals. Be it a free tool, an educational resource, or complete software solution, I could spend the rest of my life coming up with innovative ideas for others and be completely happy.
When you combine curiosity with creativity you can really understand what products, ideas, tools, software, etc… don't exist that should. I absolutely love building new things I believe will sate the needs of individuals. Be it a free tool, an educational resource, or complete software solution, I could spend the rest of my life coming up with innovative ideas for others and be completely happy.
Curiosity
Curiosity
Curiosity
Curiosity
Curiosity
Curiosity
Curiosity
Curiosity
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Curiosity is the foundation for innovation, strategy, and personal growth. It's a constant desire to learning new things or revisit past ideas. I'm naturally inclined to collect information I am curious about which helps me both understand entirely new subjects that fascinate me and also make connections between two seemingly disparate ideas. It's essential in understanding past shortcomings and identifying ways to challenge the status quo. Also, curiosity is what drove me to figure out how to make candles (which I have to say, are somewhat good).
Curiosity is the foundation for innovation, strategy, and personal growth. It's a constant desire to learning new things or revisit past ideas. I'm naturally inclined to collect information I am curious about which helps me both understand entirely new subjects that fascinate me and also make connections between two seemingly disparate ideas. It's essential in understanding past shortcomings and identifying ways to challenge the status quo. Also, curiosity is what drove me to figure out how to make candles (which I have to say, are somewhat good).
Curiosity is the foundation for innovation, strategy, and personal growth. It's a constant desire to learning new things or revisit past ideas. I'm naturally inclined to collect information I am curious about which helps me both understand entirely new subjects that fascinate me and also make connections between two seemingly disparate ideas. It's essential in understanding past shortcomings and identifying ways to challenge the status quo. Also, curiosity is what drove me to figure out how to make candles (which I have to say, are somewhat good).
Curiosity is the foundation for innovation, strategy, and personal growth. It's a constant desire to learning new things or revisit past ideas. I'm naturally inclined to collect information I am curious about which helps me both understand entirely new subjects that fascinate me and also make connections between two seemingly disparate ideas. It's essential in understanding past shortcomings and identifying ways to challenge the status quo. Also, curiosity is what drove me to figure out how to make candles (which I have to say, are somewhat good).
Creativity
Creativity
Creativity
Creativity
Creativity
Creativity
Creativity
Creativity
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I see creativity as an extension of curiosity. While curiosity gives you the space to learn new subjects and identify possible gaps in what could be versus. what is, creativity allows you to take those nebulous ideas and turn them into actionable products, strategies, thoughts, or candles. It's not enough to know that there is an opportunity. You also need to be able to come up with the creative strategy to seize it.
I see creativity as an extension of curiosity. While curiosity gives you the space to learn new subjects and identify possible gaps in what could be versus. what is, creativity allows you to take those nebulous ideas and turn them into actionable products, strategies, thoughts, or candles. It's not enough to know that there is an opportunity. You also need to be able to come up with the creative strategy to seize it.
I see creativity as an extension of curiosity. While curiosity gives you the space to learn new subjects and identify possible gaps in what could be versus. what is, creativity allows you to take those nebulous ideas and turn them into actionable products, strategies, thoughts, or candles. It's not enough to know that there is an opportunity. You also need to be able to come up with the creative strategy to seize it.
I see creativity as an extension of curiosity. While curiosity gives you the space to learn new subjects and identify possible gaps in what could be versus. what is, creativity allows you to take those nebulous ideas and turn them into actionable products, strategies, thoughts, or candles. It's not enough to know that there is an opportunity. You also need to be able to come up with the creative strategy to seize it.
Kindness
Kindness
Kindness
Kindness
Kindness
Kindness
Kindness
Kindness
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It may be the Minnesota in me but kindness and empathy are critical to me in both a personal and professional settings. To me, it's not just about smiling back and someone or exchanging nods, but proactively seeking ways to be kind or of service to others. If I can just make one person's day a little bit better, then that has been a good day.
It may be the Minnesota in me but kindness and empathy are critical to me in both a personal and professional settings. To me, it's not just about smiling back and someone or exchanging nods, but proactively seeking ways to be kind or of service to others. If I can just make one person's day a little bit better, then that has been a good day.
It may be the Minnesota in me but kindness and empathy are critical to me in both a personal and professional settings. To me, it's not just about smiling back and someone or exchanging nods, but proactively seeking ways to be kind or of service to others. If I can just make one person's day a little bit better, then that has been a good day.
It may be the Minnesota in me but kindness and empathy are critical to me in both a personal and professional settings. To me, it's not just about smiling back and someone or exchanging nods, but proactively seeking ways to be kind or of service to others. If I can just make one person's day a little bit better, then that has been a good day.
My Personal Values
My Personal Values
Silliness
Silliness
Silliness
Silliness
-
-
Silliness is still a strange concept to me for a value, but it rings true to me. I love making people laugh (whether or not I am good on that is up in the air) but I also love bringing an air of levity into situations that call for it. Life is too short to not be able to take a step back from time to time and embrace your inner child. Especially if it can make someone smile or brighten someones day.
Silliness is still a strange concept to me for a value, but it rings true to me. I love making people laugh (whether or not I am good on that is up in the air) but I also love bringing an air of levity into situations that call for it. Life is too short to not be able to take a step back from time to time and embrace your inner child. Especially if it can make someone smile or brighten someones day.
Innovation
Innovation
Innovation
Innovation
-
-
When you combine curiosity with creativity you can really understand what products, ideas, tools, software, etc… don't exist that should. I absolutely love building new things I believe will sate the needs of individuals. Be it a free tool, an educational resource, or complete software solution, I could spend the rest of my life coming up with innovative ideas for others and be completely happy.
When you combine curiosity with creativity you can really understand what products, ideas, tools, software, etc… don't exist that should. I absolutely love building new things I believe will sate the needs of individuals. Be it a free tool, an educational resource, or complete software solution, I could spend the rest of my life coming up with innovative ideas for others and be completely happy.
Curiosity
Curiosity
Curiosity
Curiosity
-
-
Curiosity is the foundation for innovation, strategy, and personal growth. It's a constant desire to learning new things or revisit past ideas. I'm naturally inclined to collect information I am curious about which helps me both understand entirely new subjects that fascinate me and also make connections between two seemingly disparate ideas. It's essential in understanding past shortcomings and identifying ways to challenge the status quo. Also, curiosity is what drove me to figure out how to make candles (which I have to say, are somewhat good).
Curiosity is the foundation for innovation, strategy, and personal growth. It's a constant desire to learning new things or revisit past ideas. I'm naturally inclined to collect information I am curious about which helps me both understand entirely new subjects that fascinate me and also make connections between two seemingly disparate ideas. It's essential in understanding past shortcomings and identifying ways to challenge the status quo. Also, curiosity is what drove me to figure out how to make candles (which I have to say, are somewhat good).
Creativity
Creativity
Creativity
Creativity
-
-
I see creativity as an extension of curiosity. While curiosity gives you the space to learn new subjects and identify possible gaps in what could be versus. what is, creativity allows you to take those nebulous ideas and turn them into actionable products, strategies, thoughts, or candles. It's not enough to know that there is an opportunity. You also need to be able to come up with the creative strategy to seize it.
I see creativity as an extension of curiosity. While curiosity gives you the space to learn new subjects and identify possible gaps in what could be versus. what is, creativity allows you to take those nebulous ideas and turn them into actionable products, strategies, thoughts, or candles. It's not enough to know that there is an opportunity. You also need to be able to come up with the creative strategy to seize it.
Kindness
Kindness
Kindness
Kindness
-
-
It may be the Minnesota in me but kindness and empathy are critical to me in both a personal and professional settings. To me, it's not just about smiling back and someone or exchanging nods, but proactively seeking ways to be kind or of service to others. If I can just make one person's day a little bit better, then that has been a good day.
It may be the Minnesota in me but kindness and empathy are critical to me in both a personal and professional settings. To me, it's not just about smiling back and someone or exchanging nods, but proactively seeking ways to be kind or of service to others. If I can just make one person's day a little bit better, then that has been a good day.