Increased traffic 147% and closed-won deals by 67% from existing content by reformatting the blog into a hub and spoke model.

Grew traffic 46.35% developing a content format that allows all teams to collaborate on a single piece of content.

Improved site-wide conversion rates 56% by prioritizing a backlog of AB tests and implementing the most impactful experiments.

Proposed, researched, and worked with executive team on the acquisition of new blogs to scalably increase organic search traffic.

Launched localized website experiences that increased traffic from targeted regions by 40%.

Worked with the Sales team to launch website chat, a channel that has since become the 4th highest source of inbound revenue.

Conducted a deep funnel audit to identify gaps in our funnel and built email nurture campaigns with Conversion Copywriting.

Created new demand gen campaigns to hit lead generation targets, including joint eBooks, webinars, and guest posts.

Ran a co-marketing campaign driving 26,000 new leads, the most successful co-marketing initiative in company history.

Partnered with the SMB Sales Leader and Reps to ensure their team consistently had enough support to hit their goals.

Created inbound initiatives for SMB audiences including co-marketed eBooks, new email sequences, and targeted paid campaigns.

Created new demand gen campaigns to hit lead generation targets, including joint eBooks, webinars, and guest posts.

Combined interviews with data to identify the ideal SMB customer and how to target them.

Built and managed Sprout's Co-Marketing program, working with other companies to generate leads via co-promoted content.

Design and deployed thoughtful email nurture campaigns to convert leads after taking courses in Conversion Copywriting.

Orchestrated ABM strategies for enterprise accounts using a variety of paid media, email, and direct marketing tactics.

Optimized the core site for organic search, a channel that became critical to driving inbound revenue..

Implemented Marketo, a Marketing Automation Platform, to automate managing leads across the full lifecycle.

Identified and optimized old blog content that stopped growing and repurposed them to increase organic traffic.

Implemented an AB test tool to run experiments across the site and improve conversion rates from site visitors.

Managed paid advertising across all channels, growing revenue while staying under budget.

Started the first co-marketing initiatives to increase the number of net new leads generated for sales each month.

Took over and expanded the referral and affiliate programs to drive more leads at the lowest possible CAC.

Led the team that built the MVP of Landscape, a free tool based on the success of our number one trafficked blog post.

Worked with SEO Manager create long-form, evergreen content to successfully scale qualified traffic.

Worked with paid advertising team on Paid Social and PPC campaigns to increase lead conversions while decreasing cost.

Worked across all facets of inbound marketing, learning SEO, PPC, Email, Affiliate, Content, PR and more. Eventually transitioned to work as a full-time employee.