Open to Discussing Opportunities

Hello! I’m Michael Patterson 👋

A strategic inbound marketer with a knack for helping businesses grow using innovative tactics.

I'm an experienced Website Strategy Manager with a proven track record in increasing website traffic, conversion rates, and revenue. I'm passionate about using data to identify new ideas and strategies that will have a meaningful impact on reaching business goals.

When I'm not working, I'm usually working on home projects (which realistically means I am reducing the value of my home). My passions are Website Strategy, Home Automation and trying to help people optimize their life using their own personal data. Here you'll be able to read about all three!

More about me

More about me

Virtual resume

Virtual resume

PDF resume

PDF resume

Contact

Contact

A few recent projects I've worked on

See More Projects

See More Projects

Quotes from those I have been fortunate enough to work with

Michael is someone who is always able to find results. Be it through a tremendous amount of hustle, willingness to roll up his sleeves and dive deep into the work, or by coming up and getting others excited about the next big opportunity. Michael is someone that is capable of breaking down large processes into all of the individual components and then figure out where it is broken or could be improved. He’s also a very likeable person that causes people to want to work with him.

Nate Turner

Co-Founder and CEO @ tenspeed.io

You will be one of the folks I miss the most but also excited to see all that you do next. You are one of the most talented marketers I have worked with - you get the performance side of marketing but also are extremely creative. The "art and science" is not easy to balance but you do it really well. I just hope that you continue to push yourself and find meaningful work so that you stay challenged!

Jamie Gilpin

Former CMO @ Sprout Social

I would describe you as eager, efficient, positive, always willing to pitch in and intelligent. You have a solutions-focused perspective. I feel like if people give you a project, challenge or question, you dive head first into researching, understanding and solving it.

Kristin Johnson

Vice President, Content & Communications @ Sprout Social

You have a knack for quickly processing insights (I've seen this as really any type of data quant/qual or even gut instinct of a hole in something) and connecting those insights into an immediate strategic application. To put it simply, 'you get it'. Pairing the above with the fact that you are a curious learner makes you also unique. You benefit from having a growth mindset and being passionate about the work you do. I'm not sure you're passionate about all work (who is?) but you're lucky in that (I think) you found your calling in Marketing, it's clear you have a passion for it and a hunger to learn as much as you can.

Nick Heim

Director of Growth @ BioRender

Michael is a learner, curious, and capable of looking at problems and solving them both creatively and analytically. He has the ability to see beyond the task and think "what will make this even better" and then work his way backwards with how to get there using limited resources and his own creative energy. Because of this, Michael gets shit done faster and smarter than most people I know. He is also are never afraid (if anything flourish) in diving in to further understand and go beyond the task, not because he has to, but because he is naturally curious and excited to learn more, soak it up, and start taking action. Once he has his mind set on something, he hits go, and goes beyond.

Tara Robertson

CMO @ Bitly

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Michael is someone who is always able to find results. Be it through a tremendous amount of hustle, willingness to roll up his sleeves and dive deep into the work, or by getting others excited about the next big opportunity. He is a great writer, enjoyable to work with, and capable of breaking down large processes and then figuring out where it is broken or could be improved.

Nate Turner

Co-Founder and CEO @ tenspeed.io

You will be one of the folks I miss the most but also excited to see all that you do next. You are one of the most talented marketers I have worked with - you get the performance side of marketing but also are extremely creative. The "art and science" is not easy to balance but you do it really well. I just hope that you continue to push yourself and find meaningful work so that you stay challenged!

Jamie Gilpin

Former CMO @ Sprout Social

I would describe you as eager, efficient, positive, always willing to pitch in and intelligent. You have a solutions-focused perspective. I feel like if people give you a project, challenge or question, you dive head first into researching, understanding and solving it.

Kristin Johnson

Vice President, Content & Communications @ Sprout Social

You have a knack for quickly processing insights (I've seen this as really any type of data quant/qual or even gut instinct of a hole in something) and connecting those insights into an immediate strategic application. To put it simply, 'you get it'. Pairing the above with the fact that you are a curious learner makes you also unique. You benefit from having a growth mindset and being passionate about the work you do. I'm not sure you're passionate about all work (who is?) but you're lucky in that (I think) you found your calling in Marketing, it's clear you have a passion for it and a hunger to learn as much as you can.

Nick Heim

Director of Growth @ BioRender

Michael is a learner, curious, and capable of looking at problems and solving them both creatively and analytically. He has the ability to see beyond the task and think "what will make this even better" and then work his way backwards with how to get there using limited resources and his own creative energy. Because of this, Michael gets shit done faster and smarter than most people I know. He is also are never afraid (if anything flourish) in diving in to further understand and go beyond the task, not because he has to, but because he is naturally curious and excited to learn more, soak it up, and start taking action. Once he has his mind set on something, he hits go, and goes beyond.

Tara Robertson

CMO @ Bitly

Michael is someone who is always able to find results. Be it through a tremendous amount of hustle, willingness to roll up his sleeves and dive deep into the work, or by getting others excited about the next big opportunity. He is a great writer, enjoyable to work with, and capable of breaking down large processes and then figuring out where it is broken or could be improved.

Nate Turner

Co-Founder and CEO @ tenspeed.io

You will be one of the folks I miss the most but also excited to see all that you do next. You are one of the most talented marketers I have worked with - you get the performance side of marketing but also are extremely creative. The "art and science" is not easy to balance but you do it really well. I just hope that you continue to push yourself and find meaningful work so that you stay challenged!

Jamie Gilpin

Former CMO @ Sprout Social

I would describe you as eager, efficient, positive, always willing to pitch in and intelligent. You have a solutions-focused perspective. I feel like if people give you a project, challenge or question, you dive head first into researching, understanding and solving it.

Kristin Johnson

Vice President, Content & Communications @ Sprout Social

You have a knack for quickly processing insights (I've seen this as really any type of data quant/qual or even gut instinct of a hole in something) and connecting those insights into an immediate strategic application. To put it simply, 'you get it'. Pairing the above with the fact that you are a curious learner makes you also unique. You benefit from having a growth mindset and being passionate about the work you do. I'm not sure you're passionate about all work (who is?) but you're lucky in that (I think) you found your calling in Marketing, it's clear you have a passion for it and a hunger to learn as much as you can.

Nick Heim

Director of Growth @ BioRender

Michael is a learner, curious, and capable of looking at problems and solving them both creatively and analytically. He has the ability to see beyond the task and think "what will make this even better" and then work his way backwards with how to get there using limited resources and his own creative energy. Because of this, Michael gets shit done faster and smarter than most people I know. He is also are never afraid (if anything flourish) in diving in to further understand and go beyond the task, not because he has to, but because he is naturally curious and excited to learn more, soak it up, and start taking action. Once he has his mind set on something, he hits go, and goes beyond.

Tara Robertson

CMO @ Bitly

My recent experience

March 2022 – Present

Senior Manager of Website Strategy

Sprout Social

  • Increased traffic 147% and closed-won deals by 67% from existing content by reformatting the blog into a hub and spoke model.

  • Grew traffic 46.35% developing a content format that allows all teams to collaborate on a single piece of content.

  • Improved site-wide conversion rates 56% by prioritizing a backlog of AB tests and implementing the most impactful experiments.

  • Proposed, researched, and worked with executive team on the acquisition of new blogs to scalably increase organic search traffic.

  • Launched localized website experiences that increased traffic from targeted regions by 40%.

October 2020 – July 2021

Website Strategy Lead

Sprout Social

  • Created and maintained a company-wide strategic website roadmap with efforts that increased traffic 84%.

  • Built a new way for prospects to enter the funnel, increasing trial conversion rates by 35% and revenue per visitor by 15%.

  • Proposed, researched, and worked with executive team on the acquisition of new blogs to scalably increase organic search traffic.

  • Launched localized website experiences in French, Italian and German which increased traffic from targeted regions by 40%.

  • Created more free tools as a means of driving visitors, similar to when I led a team to create the free tool Landscape.

April 2019 – August 2020

Digital Demand Generation Lead

Sprout Social

  • Worked with the Sales team to launch website chat, a channel that has since become the 4th highest source of inbound revenue.

  • Conducted a deep funnel audit to identify gaps in our funnel and built email nurture campaigns with Conversion Copywriting.

  • Created new demand gen campaigns to hit lead generation targets, including joint eBooks, webinars, and guest posts.

  • Ran a co-marketing campaign driving 26,000 new leads, the most successful co-marketing initiative in company history.

My Full Experience

Some of my thoughts on inbound marketing strategy, productivity, home automation, and more.

Some of my thoughts on inbound, strategy, and other strange things.

Jan 2024

Optimize Your Life with Data: My Biggest Passion Project

What if we could optimize our health with data like we do in Marketing? What if there was a Google Analytics for the human body and we could run experiments to see what makes us happier?"

Read More

Jan 2024

Optimize Your Life with Data: My Biggest Passion Project

What if we could optimize our health with data like we do in Marketing? What if there was a Google Analytics for the human body and we could run experiments to see what makes us happier?"

Read More

Jan 2024

Home Automation: The Most Frustrating, Fullfilling Hobby

By far the most challenging, rewarding, and outright frustrating of them all has been using Home Assistant for home automation. I'll dive into my foray with Home Assistant and how it has been the most frustrating, wonderful, and challenging hobby I could find.

Read More

Jan 2024

Home Automation: The Most Frustrating, Fullfilling Hobby

By far the most challenging, rewarding, and outright frustrating of them all has been using Home Assistant for home automation. I'll dive into my foray with Home Assistant and how it has been the most frustrating, wonderful, and challenging hobby I could find.

Read More

Read More